Since 2013, I have spoken loudly about the importance of building a business strategy focused on increasing income in a company. I talked about the importance of a carefully selected customer segment or several customer segments. However, I didn’t mention...
Let’s start with a riddle: what is, in your view, easier to sell? – a one-dollar product to a million people, or a million-dollar product to one person? As a matter of fact, every business sector offers both mass products or services (that is, available...
