Pricing for success
5 mistakes in your business figures that ruin your profit
and how to fix them, and make You and your business thriving again.
Sales doesn’t always mean income
I hear from everywhere that marketing and sales skills are the only ones we need to be successful in the market.
I hear it all the time and I will tell you honestly that I do not agree with it.
Don’t get me wrong, marketing and sales skills are very important, without them you will not generate any income in the company but …
… a few years ago, I learned the hard way that you can have a great marketing campaign and great sales systems and still have no money in the company, still be stressed, burned out and have no idea what went wrong!
How is it possible?
If You just miscalculate your prices
If you just set your own salary improperly
It you don’t know how to check with the BEP (Break Even Point) indicator whether your company is sinking or developing.
It you set the promotional strategy wrong and instead of earning on the generated sales, you lose because you sell products below your costs
But how on Earth are you supposed to know how to calculate and check all this so that you can let your marketing and sales system operate without the handbrake on?
On this master class, you will find out
How are prices for products and services calculated?
How you can incorporate your salary into the cost unit of your prices and how to set your own salary properly
How to set financial goals and how to use them to set the margin for your product and services
How to set promotions and discounts so you are always sure that you are generating money not loss
How to calculate and use Break Even Point to see if a Business is Growing or Going Down during the year
How to plan a financial year and link it with the marketing and sales plan to avoid the so-called "budget holes"
And finally, I'll show you what your marketing and sales goals have to do with all of this.
So be prepared for a real masterclass packed with value that you will be able to implement in your business straight away.
What people say
You gave me a lot of food for thought and a guideline how to start to handle my finances in a new way. Also the review of my pricepoints is very precious.
I think knowing the four levels of wealth/finances has had the biggest impact on me and changed focus on wealth.
Hugely inspiring to realise the pricing I need to set and seeing my own value.
Wow! Just wow! I thought I knew what I was doing in this area, but this took it to a whole new level. Such a special connection personally too.
Absolutely fantastic. I never realised just how important budgeting is.
You made me want to own my finances, to treat them more respectfully, to be more aware of them full stop. You really created a fire in me to want change. Loved your four finance levels and I am looking forward to getting out of survival!
Today I can call myself a very passionate and successful businesswoman. I have dedicated over 10 years to building my own companies.
I am the CEO of three organisations including Softway LTD and Foundation with Initiative.
I am a financial strategist and mentor with a background in economics and psychology, I draws from a wealth of experience to guide other businesswomen from making a decent turnover and low profit to a high turnover and HIGH PROFIT. My philosophy is that your business must allow you to thrive, not just survive.
I want you to know that I know what it’s like to worry about not having enough money to support myself and my kids; the fear of what might happen if we lost our home, or didn’t have enough money for food. That fear stopped me from doing anything other than finding a way to make enough money to feel safe again. That kind of fear steals your joy and prevents you from wanting to help anyone else.
I experienced at a young age the fear of not having enough money. It was one of the worst feelings I’d ever felt and I promised myself that I would do anything I could to avoid that feeling. After I learned how simple it actually was to earn whatever amount of money I wanted, I became inspired to share this knowledge with other women, so they could move from a life of fear to a life of peace.