First things first A long, long, long, long time ago I also wanted to believe in all the ads telling me that there is only one most important thing in the business that will get me to success! The only problem was that everybody said that it is a different thing. So...
Have you ever experienced a situation in which your sales volume and your business revenue went up rapidly over 6 months or a year? When it happens for many people, it seems like you and your business flourish and you are the luckiest business owner in your...
I have to admit that I love the topic of today’s article and the lessons I learned from this experience. Why? Because now I can say clearly: Not investing in my company protects my wallet from stupid or impulsive expenses that my mind could easily rationalize as...
Since 2013, I have spoken loudly about the importance of building a business strategy focused on increasing income in a company. I talked about the importance of a carefully selected customer segment or several customer segments. However, I didn’t mention...
Perhaps you have heard of the Egyptian plagues that God brought on Pharaoh so that he would allow the Israelites to leave his country. Why am I mentioning this? Because maybe God, and in my opinion, we as entrepreneurs, can send one of the plagues on...
I am sitting in a cafe on the island of Crete, writing this email, drinking icy lemonade and enjoying the beautiful view but my thoughts wander a few years back. I think about 2015, during which I was almost wiped off the market. I smile to myself because it was...